Google Business Profile
for vacation rentals
Guests Google your property name after finding it on Airbnb. Without your own website on a Google Business Profile, they book through OTAs — and you lose 15-22% in fees. Fix that in 15 minutes.
You need a website URL to link in your Google profile — get one in 15 minutes
See your property as a direct booking website
Paste your Airbnb or VRBO link. Free preview in 2 minutes, no account needed.
The hidden revenue leak
What happens when a guest Googles your property name today.
Without your website
Guest finds Airbnb link → books through OTA → you pay 15.5% commission on a guest who was already searching for YOU
With DirectBookings + Google Profile
Guest finds your Google listing → clicks "Website" → books direct → you pay $0 commission
On a $2,000 booking, the difference is $310-440 saved — per booking. Multiply by your annual bookings and the numbers are staggering.
Why a Google Business Profile changes everything
Your property on Google Maps + your own booking website = free direct bookings.
Travelers search Google Maps first
Most guests open Google Maps to check the neighborhood before booking. If your property shows up with a direct 'Website' button, they book with you — not through an OTA.
Guests Google your property name
After finding you on Airbnb, guests search your name on Google to find a better rate. Without your own website linked in a Google profile, they only find OTA links that charge you commission.
Save $400+ per booking on average
On a $2,000 booking, OTAs take $310-440 in combined fees. A guest who finds you on Google Maps and books direct costs you $0 in commission.
Google reviews build trust & ranking
Google reviews are public, permanent, and searchable. They build social proof that OTA reviews can't match — and push your profile higher in local results.
AI assistants read your Google profile
ChatGPT, Perplexity, and Google SGE pull business info from Google profiles. A complete profile with a linked website means AI can recommend your property directly.
Your website makes the profile work
A Google Business Profile without a direct booking website just sends guests back to Airbnb. With your own site, the profile becomes a commission-free booking channel.
How to set it up — step by step
From zero to appearing on Google Maps with direct bookings in under an hour.
1Build your direct booking website
Add your property, photos, rates, and house rules on DirectBookings. Connect Stripe for payments. Set up your rental agreement and check-in flow. Takes 15 minutes — this URL is what you'll link in your Google profile.
2Create your Google Business Profile
Go to business.google.com. Add your property name (must match your website exactly), address, category ('Holiday apartment rental' or 'Vacation home'), and paste your DirectBookings website URL in the 'Website' field.
3Verify and optimize your listing
Complete Google's video verification (walk through your property with your phone). Upload high-quality photos. Add check-in/check-out hours, amenities, and a compelling description that matches your website content.
4Collect Google reviews after every stay
Copy your Google review link from your Business Profile dashboard. DirectBookings' automated post-checkout email is the perfect place to include it — guests get reminded to review on Google right after checkout.
What DirectBookings gives you for Google
Everything Google needs to rank, recommend, and display your property — built in automatically. Zero configuration required.
JSON-LD Structured Data
Your rates, availability, amenities, and aggregate reviews are encoded in machine-readable format. Google parses this for rich results. Pending Google Vacation Rentals connectivity partner integration for free booking links.
Local Area Guide Pages
Built-in area guide with nearby restaurants, attractions, and activities. Builds local topical authority that Google rewards with higher rankings — and AI assistants cite when recommending stays.
Complete Booking Engine
When a guest clicks through from Google Maps, they land on a professional site with real-time availability, instant Stripe payments (cards, Apple Pay, Google Pay), and a complete booking flow — not a "contact me" form.
Automated Guest Check-In
After booking, guests receive automated check-in with rental agreement signing, custom waivers, and GuestWiFi credentials delivery — door codes, WiFi password, and access instructions sent automatically.
Google sends the traffic. DirectBookings converts it.
When a guest clicks from Google Maps to your site, here's what they get — and what protects you.
Instant payments via Stripe
Credit cards, Apple Pay, Google Pay. Guest pays, money lands in your bank account. Zero platform commission — just standard Stripe processing.
Calendar sync with Airbnb & VRBO
Hourly iCal sync prevents double bookings across all channels. Keep OTA listings active for discovery — send repeat guests to your direct site.
Pre-signed rental agreements
Guests sign a binding agreement with No Tenancy Rights clause before check-in. Overstay fees, liability terms, custom waivers — all e-signed with IP + timestamp.
GuestWiFi & access credentials
After agreements are signed, guests automatically receive door codes, WiFi network & password, parking instructions, and check-in details. Zero manual messages.
6-touchpoint automated messaging
Booking confirmation, pre-arrival, check-in day, mid-stay check, checkout reminder, and review request — all timed and sent automatically.
Guest reviews & social proof
Collect reviews on your site after each stay. Display aggregate ratings that reinforce trust for future Google visitors. Also remind guests to leave a Google review.
See real websites built with DirectBookings
These live sites were created by hosts just like you — in under 15 minutes.
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Townhome w/ Private Pool by Beach
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Cozy Mountain Cabin
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Central Liverpool Waterfront Apt
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Free trial · No credit card required
Questions property owners ask us
Do I need a website to create a Google Business Profile for my vacation rental?
How do I list my vacation rental on Google Maps?
Can I appear on Google Vacation Rentals without a PMS or channel manager?
What happens when someone searches my property name on Google?
How does a direct booking website help my Google ranking?
How long does it take to start getting bookings from Google?
Should I remove my Airbnb listing if I have a Google Business Profile?
Explore DirectBookings
How Travelers Find You
All 6 discovery channels — Google, AI assistants, local content, and more. Built in automatically.
By Owner — No Fees
Full fee comparison vs Airbnb, VRBO, and Booking.com. See what you save annually.
Direct Booking Website
Full automation from booking to checkout. The website you'll link in your Google profile.
Turn one-time guests into repeat direct bookings
Most hosts never see their guests again. Every OTA stay should become your next direct booking — your website accepts commission-free reservations, your WiFi keeps your brand in front of guests long after checkout.
Guest books on Airbnb
You pay the OTA commission
Stays at your property
Their only visit — for now
Connects to your WiFi
Branded splash page
Email captured
Added to your guest CRM
Automated follow-up
Offers & seasonal discounts
Books directly next trip
Zero OTA commission
Direct Booking Website
Accept commission-free reservations from day one. Your own branded site with payments, calendar sync, and automated check-in — live in 15 minutes.
- Branded booking website with custom domain
- Stripe payments — zero booking fees
- Calendar sync with Airbnb & VRBO
- Pre-signed rental agreements & waivers
Guest WiFi Marketing
Stop letting guests disappear after checkout. Capture their email when they log on to WiFi, then automatically invite them back to book direct next time.
- Branded WiFi splash page & guest email capture
- Automated rebooking campaigns & seasonal offers
- Repeat-guest discounts to win the direct booking
- Guest CRM across all your properties — any router
One repeat booking often pays for your subscription many times over — there's no OTA commission the second time around. Bundle subscribers save 30% on Guest WiFi Marketing.
Get found on Google. Book direct.
Build your direct booking website in 15 minutes. Link it to Google Maps. Keep 100% of your revenue.
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