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Airbnb takes 15.5% of every booking. That ends today.

Direct booking website
for your holiday let

Build your own booking website in 15 minutes. Accept direct payments, sync with Airbnb & VRBO, get pre-signed guest agreements — and keep 100% of your revenue.

Start free — no card neededSee how much you save

5-day free trial · $9/month after · Cancel anytime

See your property as a direct booking website

Paste your Airbnb or VRBO link. Free preview in 2 minutes, no account needed.

No signup requiredNo credit cardReady in minutes

The maths are brutal

Every booking through Airbnb costs you 15.5% in host fees. On a £500/night property, that's £77.50 per booking — gone.

Direct (yours)
Via Airbnb
Monthly cost
$9/mo (≈£7)
Free (you pay per booking)
Commission per booking
$0 — zero
15.5% of every booking
On £3,000/mo revenue
You keep £2,993
You keep £2,535
Annual savings
£5,496 saved
£0 — that's their revenue
Guest agreements & waivers
✓ Pre-signed, legally binding
✗ Not available
Automated check-in
✓ Fully automated
✗ Manual
Your own domain
✓ lakecottage.co.uk
✗ airbnb.co.uk/rooms/...
Guest data ownership
✓ 100% yours
✗ Airbnb owns it

What 15.5% actually costs you

Real numbers for a typical UK holiday let at £500/week.

1 booking/week at £500£77.50 lost£0 commission
Monthly (4 bookings)£310 lostOnly £7/mo flat fee
Annual loss to Airbnb£3,720£84 total cost
5-year cost of OTA fees£18,600£420 total

That's £3,636 saved in just the first year. Enough for a property upgrade, a new hot tub, or simply more profit in your pocket.

Everything your holiday let needs

Not a generic website builder — purpose-built for holiday let owners who want direct bookings.

Your own branded website

A professional booking site on your own domain. SEO-optimised pages that rank on Google and get recommended by AI search engines like ChatGPT.

Direct payments via Stripe

Accept card payments, Apple Pay, and Google Pay. Money goes straight to your bank — no platform sitting in the middle taking a cut.

Calendar sync across platforms

Hourly iCal sync with Airbnb, VRBO, and Booking.com. Keep all your listings active — add direct bookings on top without double-booking risk.

Pre-signed rental agreements

Guests sign a binding agreement before check-in — No Tenancy Rights clause, overstay fees, and clear liability terms. Legally defensible documentation.

Automated guest check-in

Guests receive check-in instructions, sign waivers, and get access codes automatically. No manual handoff, no late-night messages.

Automated guest messaging

Timed emails at every stage — booking confirmation, pre-arrival info, check-in day, mid-stay check, checkout reminders, and review requests.

SEO & AI search ready

JSON-LD structured data, OpenGraph tags, and semantic HTML. Google indexes your property; ChatGPT and Perplexity recommend it to travellers.

Discount codes for repeat guests

Create promo codes and shareable links that auto-apply discounts. Turn one-time Airbnb guests into loyal direct bookers.

Why holiday let owners go direct

It's not just about saving on fees — it's about owning your business.

Keep 100% of your revenue

No 15.5% host fee. No guest service fee driving up your headline price. Your rate is the rate guests pay.

Own your guest relationships

Collect email addresses, build a repeat-guest list, send targeted offers. Airbnb hides guest contact info — your site doesn't.

Legal protection built in

Pre-signed rental agreements with No Tenancy Rights clause. If a guest overstays, they're a trespasser — not a tenant. No eviction process needed.

Zero algorithm dependency

Airbnb can tank your ranking overnight. Your own website is yours forever — immune to algorithm changes, review manipulation, and search suppression.

Live in 15 minutes

No developers. No agencies. No waiting weeks for a website.

1. Add your holiday let

Upload photos, write your description, set rates and house rules. Import from your Airbnb listing or start fresh. About 15 minutes.

2. Connect payments & protection

Link your Stripe account, create your rental agreement and waivers, configure the automated guest check-in flow.

3. Publish and share your link

Go live on your own domain. Share your direct booking link with past guests — start earning without giving away 15.5%.

See real websites built with DirectBookings

These live sites were created by hosts just like you — in under 15 minutes.

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Central Liverpool Waterfront Apt — live website screenshot

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Build yours in 15 minutes

Free trial · No credit card required

Frequently asked questions

How much does a book-direct website for a holiday let cost?
DirectBookings starts at $9/month (approximately £7/month) with zero commission on bookings. Compare that to Airbnb's 15.5% host service fee — on £3,000/month in bookings, you save over £450 every month. There's a 5-day free trial with no credit card required.
Can I keep my Airbnb and VRBO listings alongside my direct booking website?
Absolutely. Most holiday let owners use DirectBookings alongside Airbnb, VRBO, and Booking.com. Calendar sync runs every hour so availability stays updated across all platforms — zero double bookings. Direct your repeat guests to your own site to skip the commission.
How long does it take to set up a holiday let booking website?
Most hosts are live in 15 minutes. Add your property details, photos, and pricing. Connect Stripe for payments. Publish. You can connect a custom domain (e.g. lakecottage.co.uk) at any time.
Do I need technical skills to build a holiday let website?
No. DirectBookings is purpose-built for holiday let owners, not developers. You fill in your property details, upload photos, set your rates and policies, and publish. Everything else — payments, calendar sync, SEO, guest messaging — is handled automatically.
How do guests pay on my direct booking website?
Guests pay via Stripe — credit cards, Apple Pay, Google Pay. Money goes directly to your Stripe account. Stripe charges 1.5% + 20p for UK cards (2.9% + 30¢ for international). DirectBookings charges nothing on top.
Does a direct booking website include guest agreements and waivers?
Yes. Every guest signs a rental agreement with a No Tenancy Rights clause before receiving access credentials. You can add custom waivers (property damage, hot tub, pets), set overstay fees, and capture e-signatures with IP address and timestamp for legal compliance.
How do I get repeat guests to book directly instead of through Airbnb?
Share your direct booking link in checkout messages, post-stay emails, and review responses. Offer a 5-10% returning guest discount using DirectBookings' built-in discount codes. Most holiday let owners find that past guests prefer booking direct — it's simpler and often cheaper for both parties.
Is DirectBookings a PMS? Will Airbnb charge me extra fees?
No. DirectBookings is not a PMS and does not connect to Airbnb via API. It's a standalone direct booking website builder. Airbnb's additional fees for PMS-connected listings do not apply. We only sync availability via standard iCal feeds — the same free method used by millions of hosts.
How do travellers find my holiday let website on Google?
DirectBookings automatically generates JSON-LD structured data, meta tags, and an XML sitemap for your property. Your Area Guide and FAQ pages help you rank for local search queries like 'holiday cottage near [your area]'. AI assistants like ChatGPT and Perplexity can also recommend your property based on this structured content.

Explore DirectBookings

Direct Booking Website

Full feature breakdown of what your direct booking website includes — payments, sync, agreements, SEO.

Stop Paying Airbnb Fees

The full breakdown of what OTA commissions really cost you — and how to eliminate them.

How Travellers Find You

Google SEO, AI assistants, and local content — all built in. No ad spend needed.

Turn one-time guests into repeat direct bookings

Most hosts never see their guests again. Every OTA stay should become your next direct booking — your website accepts commission-free reservations, your WiFi keeps your brand in front of guests long after checkout.

The repeat booking engine
1

Guest books on Airbnb

You pay the OTA commission

2

Stays at your property

Their only visit — for now

3

Connects to your WiFi

Branded splash page

4

Email captured

Added to your guest CRM

5

Automated follow-up

Offers & seasonal discounts

Books directly next trip

Zero OTA commission

Step 1

Direct Booking Website

Accept commission-free reservations from day one. Your own branded site with payments, calendar sync, and automated check-in — live in 15 minutes.

  • Branded booking website with custom domain
  • Stripe payments — zero booking fees
  • Calendar sync with Airbnb & VRBO
  • Pre-signed rental agreements & waivers
Start accepting direct bookings →
Step 2

Guest WiFi Marketing

Stop letting guests disappear after checkout. Capture their email when they log on to WiFi, then automatically invite them back to book direct next time.

  • Branded WiFi splash page & guest email capture
  • Automated rebooking campaigns & seasonal offers
  • Repeat-guest discounts to win the direct booking
  • Guest CRM across all your properties — any router
See WiFi Marketing →

One repeat booking often pays for your subscription many times over — there's no OTA commission the second time around. Bundle subscribers save 30% on Guest WiFi Marketing.

Browse our free Airbnb alternative →

Your next guest could book direct.

15 minutes to set up. Zero commission forever. Pre-signed agreements included.

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Holiday Let Direct Booking Website — Book Direct, Zero Commission | DirectBookings